Begin your week with a moment of discovery. Every Monday, The AGOBAY Weekly brings you a curated glimpse into our world – new experiences, inspiring creations and stories to savour.
It’s week 29 / 2025
We welcome a new arrival in our Zurich store and online this week: the CHOKO cup by OGATA. In Japan, a ‘choko’ is a small cup traditionally used for sake, but this black, unglazed ceramic version – with an earthy texture – can also cradle warm tea or simply be admired for its quiet, sculptural form. Crafted in Toki, Gifu Prefecture, it reflects a region steeped in centuries of ceramic artistry. The Tokyo- and Paris-brand brand behind it, OGATA, blends Japanese tradition and modern design in a serene harmony. Founded by architect and designer Shinichiro Ogata, it celebrates craftsmanship through tea, cuisine and unique objects. From ceramics to refined interiors, each creation is shaped by skilled artisans, reimagining timeless techniques for contemporary life.
